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Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

Some have a broad membership base of diverse users looking for many different types of relationships.

Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.

Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

Most services also encourage members to add photos or videos to their profile.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

A great diversity of online dating services currently exists.

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